New Dynamic Website: Dramatic Growth in Visibility and Engagement
Rosemont, PA – Rosemont College, a historic Main Line institution, is celebrating the success of its new website. The new site was launched on September 25, 2024 with a sharp focus on user experience, modern design, and strategic SEO enhancements. Right away, the redesigned site has already delivered remarkable results. Consequently, this rapid growth is helping position Rosemont as a leader in the digital transformation of higher education.
A Digital Gateway to Academic Excellence
The redesigned website showcases Rosemont’s standing as a premier choice in higher education. The site offers an engaging and accessible platform for prospective students, alumni, and faculty. It also highlights Rosemont’s robust array of programs, including undergraduate degrees, graduate degrees, certificates and certifications. These programs have individually or collectively been repeatedly recognized by Forbes Advisor and US News & World Report. Among the most distinguished programs are:
- Online Graduate Degrees: Rosemont’s Master of Arts in Homeland Security was repeatedly named one of the nation’s best by Forbes Advisor. This program exemplifies the college’s ability to meet the needs of today’s global workforce. Other programs that offer multiple credentials within the online master’s degree include the MBA, MS Global Cybersecurity and MS Administration of Justice & Criminology.
- Undergraduate Biology Programs: A path to success, with a 95% medical and osteopathic school acceptance rate for qualified students. The Premedical Post Baccalaureate Certificate allows students to enhance their academic credentials in preparation for medical school.
- Education Programs: Rosemont’s 100% job placement rate for undergraduate education graduates over nearly the past decade make it a top choice for aspiring Pennsylvania educators. Online graduate certifications also cater to working educators looking to advance their careers.
Dr. Xiuni Wu, Associate Professor and Discipline Coordinator of Chemistry, praised the new website for its role in driving record engagement during the Fall Open House. “The attendance for our fall open house increased significantly this year,” said Dr. Wu. “The redesigned website made it so much easier for prospective students to learn about our programs and connect with faculty, which was reflected in the overwhelming turnout.”
Growing Success By The Numbers
In its first full month over month period post launch, the new website has demonstrated extraordinary performance metrics:
- 232% increase in Google search appearances, a testament to the strategic SEO work led by 180 Turnaround Marketing.
- 440% surge in clicks: This was driven by a 63% higher click through rate, combined with the increased impressions generated by online searches. These user generated statistics prove the site’s newfound strategically optimized ability to attract and engage prospective students and better serve the Rosemont Community.
- 78% growth in total page views, with first time visits climbing 110%. Together this signals a simultaneous growth in both the depth and breadth of interest in the college and all that is happening on campus.
- 148% rise in user sessions overall, with a 168% increase in sessions from organic search. This documents that users are staying on the site more than ever before, especially if they are discovering it by searching for affordable degree programs that can deliver median earnings that are 20% higher than all schools.
- Seventeen fold growth in international active users, compared to a 125% increase in US users, showcasing Rosemont’s growing global appeal. The top new user locations include China, Canada, India, and Hong Kong, laying a strong digital foundation for recruiting top talent from around the world.
These metrics underscore the public’s growing enthusiasm for Rosemont College’s innovative programs and commitment to student success.
New website launched September 25th, 2024
Joanne Campbell, Assistant Professor and Discipline Coordinator for Sociology, shared how the new site has become an essential tool for faculty during recruitment events. “During the most recent Open House, I relied on the website to showcase the unique features of our Sociology program,” said Professor Campbell. “Its clear design and accessibility allowed me to effectively present why Sociology, identified as one of Rosemont’s Top Fields of Study by the Department of Education’s College Scorecard, is an outstanding choice for students looking to make an impact in today’s world.”
A Growing Online Presence
The dramatic growth aligns with Rosemont’s goal for students to “find your voice, expand your world, and transform your future.” The data from the new website shows a clear rise in interest in Rosemont’s offerings:
- Organic traffic is at an all time high, reflecting the strong appeal of the college’s online and on campus programs.
- Prospective students are also spending more time exploring the website, with returning visitors increasing.
These results position Rosemont College as a leader in higher education, combining academic excellence with modern, tech savvy engagement.
Looking Ahead
Rosemont College plans to continue building on this momentum, leveraging its digital success to connect with even more prospective students. So, with cutting edge online programs and a history of educational excellence, Rosemont is dedicated to fostering growth in all students.
For more information about Rosemont College and its programs, visit the new website at www.rosemont.edu.
About Rosemont College
Located in the heart of Pennsylvania’s Main Line, Rosemont College has been a beacon of academic innovation since its founding. Known for its intimate campus environment and cutting edge programs, Rosemont continues to empower students to achieve their personal and professional goals.
