Requirements: BA New Media Communication
Bachelor of Arts in New Media Communication Requirements
The Undergraduate College: Traditional, On Campus
The Undergraduate College New Media Communication program offers a Bachelor of Arts (BA) degree that requires 120 credits (40 courses) including:
Major Courses: 18 credits (6 courses).
Major Supporting Courses: 9 credits (3 courses).
Major Elective Courses: 12 credits (4 courses). Discuss with your advisor.
Track Courses: 6-18 credits (2-6 courses). Choose from the following 3 tracks below. Tracks are intended solely to highlight courses that may be relevant to a student’s specific interest in New Media Communication and to facilitate faculty advising. Tracks are not formally recognized on student transcripts. Discuss with your advisor.
• Digital Media: 6 credits (2 courses).
• Journalism: 6 credits (2 courses).
• Public Relations: 6 credits (2 courses).
Elective Courses: 15-27 credits (5-9 courses) BA New Media Communication students can earn a minor in Africana and Black Studies, Creative Writing, English, Ethics and Leadership, International Relations, Sustainability Studies and Theater faster due to overlapping course requirements. See minors for details and discuss with your advisor.
Core Curriculum Experience Course: 3 credits (1 course). This Core Curriculum course requirement is offered within a student’s Major.
Core Curriculum Senior Capstone: 3 credits (1 course). This Core Curriculum course requirement is offered within a student’s Major.
Core Curriculum Courses: 42 credits (14 courses). Students will be able to count three (3) classes in their major toward Core Curriculum.
New Media Communication Major Courses (18 Credits)
*Course can be applied toward more than one requirement.
COM 0120: Introduction to New Media
Prerequisite: None
An introduction to the “New” in New Media Communications. It introduces students to the primary focus of digital media in all platforms, such as newspapers, television, and radio. It also examines the theories and principles of written and nonverbal communication.
Offered fall semester. (3 Credits)
COM 0180: Theory of Mass Communication
Prerequisite: None
This course will provide an overview of mass communication theories, emphasizing their development and application in practicum and research. It will also cover mass communication theory from its inception as a field of study to major trends, followed by current applications of previous paradigms and finally, the development of new media and how it applies to storytelling in all aspects of media.
Offered fall/spring semester. (3 Credits)
COM 0263: New Media Writing
Prerequisite: COM 0120: Intro to New Media Communication
This course will introduce students to the form, style, and content found in written forms of multimedia. Students will learn the basics of writing for print, broadcast journalism, advertising, and new media, as well as the basis of storytelling.
Offered spring semester. (3 Credits)
COM 0272: New Media Research Methods
Prerequisite: None
This course provides students with essential knowledge of theoretical and methodological research principles, techniques, and applications required and found in New Media. Students will also be introduced to the elements of diffusion research and how it applies to New Media. Students will have hands-on experience utilizing digital quantitative and qualitative research tools.
Offered fall/spring semester. (3 Credits)
Capstone Course (3 Credits)
COM 0480: Senior Capstone
Prerequisite: Senior Status
The Senior Project in Communication combines a particular academic interest of the student and adds a practical component to it as a bridge to a post-college career in communications. It will involve research into a particular area of interest, production of a magazine prototype, film, public relations campaign, extended piece of journalism, or nonfiction in any variety of media (print, audio, video.) Students in the Senior Project course will meet as a group and individually throughout the semester to work on their projects.
Offered spring semester. (3 Credits)
Experience Course (3 Credits)
COM 495: Internship
Prerequisites: Instructor/Advisor Consent
Practical application of the theory. Discuss more with Advisor.
Offered fall and spring semesters. (3 Credits)
New Media Communication Supporting Courses (9 Credits)
ART 0225: Website Design
Prerequisite: None
In this hands-on course students will create and post their very own Web sites to the internet.
The capabilities of the World Wide Web along with the fundamentals of web design will be
taught. Students will plan the content, structure and layout of a Web site. Students will learn to
build links between the pages, add color, backgrounds, graphics, tables, hot buttons, and
animation.
Offered fall/spring semester. (3 Credits)
Choose 1 of the Following Courses:
CRW 7000+ Creative Writing Elective*
Prerequisite: None
Description coming soon.
Offered fall/spring semester. (3 Credits)
*Easily add a minor: This course can be applied toward more than one requirement.
Choose 1 of the Following Courses:
ENG 0100+ English Literature Elective
Prerequisite: None
Description coming soon.
Offered fall/spring semester. (3 Credits)
*Easily add a minor: This course can be applied toward more than one requirement.
ENG 0200+ English Literature Elective*
Prerequisite: None
Description coming soon.
Offered fall/spring semester. (3 Credits)
*Easily add a minor: This course can be applied toward more than one requirement.
-
- ENG 0204, ENG 0205, ENG 0222 or ENG 0223 recommended for an English Minor
- ENG 0270 recommended for an Ethics and Leadership Minor
New Media Communication Elective Courses (12 Credits)
Discuss with your advisor.
*Course can be applied toward more than one requirement.
Choose 4 of the Following Courses:
COM 0100+ New Media Communication Elective
Prerequisite: None
Description coming soon.
Offered fall/spring semester. (3 Credits)
COM 0200+ New Media Communication Elective*
Prerequisite: None
Description coming soon.
Offered fall/spring semester. (3 Credits)
*Easily add a minor: This course can be applied toward more than one requirement.
-
- COM 0235 recommended for a Communication Minor
- COM 0279 recommended for an Ethics and Leadership Minor
COM 0300+ New Media Communication Elective
Prerequisite: None
Description coming soon.
Offered fall/spring semester. (3 Credits)
New Media Communication Track Courses (6-18 Credits)
Choose from the following 3 tracks: Digital Media, Journalism or Public Relations. Tracks are intended solely to highlight courses that may be relevant to a student’s specific interest in communication and to facilitate faculty advising. Tracks are not formally recognized on student transcripts. Discuss with your advisor.
Digital Media Track (6 Credits)
COM 0286: Digital Storytelling
Prerequisite: None
This course will follow the basis of journalism and introduce students to the fundamentals of news judgment, reporting, and writing to gain a deeper understanding of multimedia storytelling. By using a combination of text, still photos, video, audio, graphics, mobile apps, social media, and other emerging digital storytelling tools, students will build on the storytelling medium with research and analysis of current and evolving industry trends while producing multi-dimensional stories for a digital environment.
Offered spring semester. (3 Credits)
COM 0287: Digital Media Analytics
Prerequisite: None
Analysis of audience data for traditional and new media. Learn the basic fundamentals of digital metrics for television advertising, content marketing, broadcast, and other digital platforms. Familiarity with audience data, metrics, and dimensions is essential for media practitioners in this new environment. This course is an introduction to the methods for collecting, analyzing, and utilizing audience data for traditional and new media.
Offered fall semester. (3 Credits)
Journalism Track (6 Credits)
COM 0205: Principles of Journalism
Prerequisite: None
This course covers basic principles of journalism, including its history and culture, reporting, ethics and professional standards, news writing, interviewing, sourcing, public access and records, and digital journalism, among other topics. Students learn about the nature of a journalism career and gather information that will serve as a foundation for their future journalism skills.
Offered fall/spring semester. (3 Credits)
COM 0279: Media Ethics and Law
Prerequisite: COM 120: Intro to New Media Communication
This course delves into the ethical challenges that communication professionals face in real-world scenarios, whether in print, broadcast, Internet journalism, public relations, or advertising. Students will learn to discern a wide variety of ethical issues concerning communication behavior, apply systematic ethical analysis to various communication situations, and explain their analyses clearly.
Offered fall/spring semester. (3 Credits)
Public Relations Track (6 Credits)
COM 0221: New Media and Public Relations
Prerequisite: None
Course description coming soon.
Offered fall/spring semester. (3 Credits)
COM 0226 Public Relations Writing and Strategies
Prerequisite: None
A core strength of any successful communications professional is a solid understanding of what isnewsworthy, coupled with strong writing skills. This course is designed to help you develop professional writing skills expected of PR practitioners and covers the strategy and style of many forms of public relations writing, including press releases, media correspondence, media advisories, fact sheets and talking points. Good writing takes practice, hard work, discipline, focus and persistence. You will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.
Offered spring semester. (3 Credits)
Elective Courses (15-27 Credits)
BA New Media Communication students can earn a minor in Africana and Black Studies, Creative Writing, English, Ethics and Leadership, International Relations, Sustainability Studies and Theater faster due to overlapping course requirements. See minors for details and discuss with your advisor.
*Course can be applied toward more than one requirement.
Choose 5-9 of the Following Courses:
Any Course Elective*
Prerequisite: None
Course description coming soon.
Offered fall/spring semester. (3 Credits)
*Easily add a minor: This course can be applied toward more than one requirement.
Take Your Education Further
Strengthen Your Degree with a Minor
Choose from a wide variety of minors to complement your undergraduate degree. If you wish to learn about a completely different subject, would like to determine your career path or wish to complement your degree, Rosemont College has a diverse array of minor studies to choose from.
When considering a minor, students can consult with their academic advisors to ensure that the courses required for the minor fit into their overall academic plan and personal goals.
Go Further Faster
BA New Media Communication students can earn a minor in Africana and Black Studies, Communication, Creative Writing, English, Ethics and Leadership, International Relations, Sustainability Studies and Theater faster due to overlapping course requirements. See minors for details and discuss with your advisor.