Bachelor of Arts in New Media Communication

The Undergraduate College: Traditional, On Campus

The New Media Communications Major and Minor at Rosemont College offers an experiential program designed to empower students to create, interpret, and manage the dynamic landscape of modern media. Rooted in both theoretical principles and practical skills, this program equips students with the tools needed to navigate the digital world effectively. Through hands on learning, students will master the art of storytelling and communicating ideas across various media platforms.

Students have the option to specialize in one of three areas: Journalism, Public Relations, or Digital Media. This tailored approach provides students with a unique perspective and prepares them for success in diverse careers, including Digital Media, Journalism, Broadcast Media, Publishing, Advertising, Public Relations, Media Law, Film, Video, and social media platforms.

In today’s rapidly evolving field of Communications, students can choose their area of expertise and develop multifaceted skills essential for success. From writing press releases to managing social media, designing newsletters, editing videos, and interpreting information across platforms, students will graduate with the proficiency to excel as effective storytellers in the digital age.

Look Forward to a Successful Future

A Rosemont College education emphasizes holistic development, combining rigorous academics with a strong focus on ethical leadership and social responsibility. Our programs prepare students for both professional success and meaningful personal lives. Potential careers include:

• • Content Writer
  • Digital Strategist
  • Journalist
  • Marketing Director
  • News Anchor
  • Press Secretary
  • Public Relations Director
  • Social Media Director
  • Video Editor
  • Web Producer 

Why Study New Media Communication at Rosemont?

We realize that figuring out your calling is a process, so New Media Communication faculty serve as mentors, truly getting to know each student’s talents and ambitions. From discussing the best classes for your goals to introducing you to career paths you may not have known existed, professors and advisors support you through every step of your academic journey.

Outside the classroom, Rosemont’s location in suburban Philadelphia is a fantastic resource for hands on learning and professional development. With easy access to TV stations, video production companies, magazines, newspapers, marketing and PR agencies, nonprofits, and government offices, opportunities for jobs and internships abound.

Rosemont's intentionally small class sizes foster deep connections among students and professors, enabling you to discover your unique voice and expand your professional opportunities. Our intimate academic environment encourages active participation in learning - you'll contribute to discussions, engage with diverse viewpoints, and think critically about your own ideas.

Since 1921, Rosemont has been dedicated to supporting students like you in advancing their lives and those of their families through education. We believe in making quality education affordable and attainable; this commitment is reflected in every aspect of our application process.

Choose Your Path to Success

Our program provides diverse pathways to tailor your future according to your interests and goals. If you’re uncertain about which direction to take, our faculty will offer guidance to help you choose the path that aligns best with your interests and aspirations.

• • Digital Media Concentration: There is a rising demand for digital content across various industries, creating opportunities for individuals proficient in digital media. Our students are equipped to meet this demand by gaining expertise in various aspects of digital media, such as multimedia content creation, social media management, video streaming, interactive web design, and data analytics. Additionally, students learn effective strategies for producing and distributing information online to engage and connect with audiences effectively.
  • Journalism Concentration: If you have a passion for writing, enjoy engaging with people to uncover stories, or are driven to inform and educate the public, journalism could be the perfect career path for you. Our coursework emphasizes the development of robust reporting, news writing, and interview skills, along with the best practices for sourcing and utilizing information. Additionally, students delve into creating content for emerging areas of journalism, such as business journalism, data journalism, digital journalism, and more.
  • Public Relations Concentration: In today’s landscape, corporations, nonprofits, celebrities, and government agencies all cultivate their own distinct brand or “voice.” Consequently, there’s a growing demand for strategic PR professionals who can effectively create, uphold, and safeguard these brands. Our curriculum in this track is multimedia focused, offering practical skills such as crafting press releases, engaging with the media, and honing public speaking abilities. Additionally, students explore how various platforms like websites, social media, podcasts, and viral marketing influence our interactions and the consumption of information.

Strengthen Your Degree with a Minor

Choose from a wide variety of minors to complement your undergraduate degree. If you wish to learn about a completely different subject, would like to determine your career path or wish to complement your degree, Rosemont College has a diverse array of minor studies to choose from.

When considering a minor, students can consult with their academic advisors to ensure that the courses required for the minor fit into their overall academic plan and personal goals.

Do You Want To Be A Teacher?

Rosemont College offers undergraduate and graduate degree programs in Education, along with teaching certifications. These Education courses are approved by the Pennsylvania Department of Education, making them suitable for individuals aspiring to become teachers or those contemplating a career change. Courses are available in both traditional and online formats for convenience.

Take Your Education Further

Rosemont College Graduate Degree Programs

Rosemont College provides a comprehensive array of graduate level degree programs accessible both on campus and online, catering to a diverse spectrum of students. From undergraduates aiming to complete their graduate studies in five years to seasoned professionals seeking career progression or a significant career change, our programs offer a pathway to personal and professional growth. Our faculty members are actively engaged in their respective fields, offering invaluable real world insights and expertise that directly benefit our students.

The School of Graduate Studies offers traditional on campus study options across various disciplines, including teaching, writing, counseling, and more. With small class sizes, students benefit from an accessible environment that fosters meaningful engagement, empowering adult learners to excel in their chosen fields.

For busy working adults, the School of Professional Studies provides tailored graduate degree programs through an online platform featuring accelerated 7 week semesters. This approach offers students the flexibility and support necessary to pursue their educational and professional aspirations effectively.