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Courses

Core Courses

GPP 7200 Publishing Overview

This course offers a broad overview of the publishing industry, from its origins in the 15th century to the very latest trends and key indicators. In completing this course, students will acquire a foundational understanding of the industry’s major sectors and categories; the roles of relationships between a range of publishing professionals; and key business processes and practices, practical knowledge of which is essential for further, more specialized study, for example, in courses such as Developmental Editing, Acquisitions Editing, or Publishing Law.

MBA 6666  Financial Principles and Policies

This course examines the theoretical framework and practical concepts of financial principles and policies. Particular attention will be given to the understanding of financial statement analysis from a business decision-making perspective. Learning components integrate standard accounting and financial analysis with emphasis on business activities of day-to-day operations. Students will learn to analyze cost flow and to construct cost flow statements.

GPP 7270 Business of Publishing

This course will examine how publishing companies make money. Students will examine the daily financial, procedural, acquisition, etc. decisions publishers make on a daily basis. Students will study industry successes and failures to better understand how and why publishing companies succeed.

GPP 7020 Marketing Books and Magazines

This class will examine both traditional approaches to marketing both the book and the magazine, such as developing an audience, and contemporary approaches such as social media, viral marketing, search engine optimization, mobile marketing, and other innovative ways using the internet to communicate effectively with customers.

GPP 7217 Branding and Social Media

With the popularity and widespread use of social media, branding has become easier and yet more complicated. In this class, students will focus on using various digital platforms to effectively build a brand in order to better understand the concepts behind branding, the components of a brand, and how publishers and others use contemporary digital platforms to construct, maintain, and adapt their brands.

GPP 7305 Digital Video and Viral Marketing

This course will explore the concepts and practices behind the use of digital video for marketing on websites and social media. The basics of video production such as concept development, storyboarding, interviewing techniques, branding, and audience targeting will be covered. In addition, there will be some basic training in editing and post-production, as well as reviews of software commonly used in video production. Students will create their own videos in the course, and intelligently analyze the choices they and others made.

GPP 7227 Publishing Law

Writers, editors, agents, and publishing professionals face legal issues such as copyrights, contracts, commercial, privacy and libel law as well as First Amendment questions involving freedom of speech/press and censorship. This course is designed not only to inform the students of the basic legal concepts involved but also to become competent to critically examine these matters as they arise and competently resolve them.

Courses by Concentration

GPP 7203 Children's Book Design and Illustration

In Children’s books, the images and text must work together seamlessly to tell the whole story. In this class, students will develop a historical and artistic understanding of the illustrated book--how images enhance the story in terms of pacing, page-turning, anticipation, etc. Students will also learn more technical skills such as what it takes to succeed in the children’s book market, how to develop a character model sheet, and how to prepare a book-worthy dummy among other skills.

GPP 7204 Publishing Children's Picture Books
Picture books are often a child’s first introduction to reading and books. Despite the increase in ebook sales, because it is primarily a visual, auditory, and tactile experience, children’s picture books are still mostly sold as print books and are mostly sold via bookstores. Through this class, students will look through two specific lenses: the quality of the literature and the subsequent publishing side: editorial, marketing, and distribution of this segment of the industry. Students will read a wide selection of current tiles, classics, and relevant articles as they explore where this segment has been, where it is trending, and ultimately where it is headed.
GPP 7213 Promoting Children's Picture Books

This course will introduce students to the role of marketing within the children’s book publishing house. Students will learn the principles of successful marketing strategies – both print and online – as well as the fundamentals of product development, branding, and advertising across multiple channels in trade and school & library markets. Students will study the latest trends in children’s publishing along with successful marketing campaigns.

GPP 7235 Contemporary Issues in Children's Literature

In this course, we will survey past and present American literature for children and adolescents. We will study genres of children's books and learn about various trends in publishing books for children and teens including reading levels, censorship, race and cultural diversity, marketing, and how publishers are (or are not) dealing with digital pressures. Students should be prepared to read a large number of children's books over the course of the semester.

GPP 7214 Library and School Publishing

The library and school markets have shifted and changed over the years. The current market is not only looking to drive and improve literacy, but to involve the common core standards in virtually all books purchased and used in the classroom and/or libraries. In this course, students will learn how children learn to read, concepts behind educational approaches such as common core, leveling, Hi/Lo readers, and supplemental materials. Students will also explore the subject matter deemed both acceptable and necessary by this market.

GPP 7275 Publishing Internship

An on-the-job experience in a commercial publishing environment that offers the student training in a variety of editorial, production, or marketing skills. Participation is supervised by a publishing professional from the host publishing organization and by a faculty advisor.

Students may obtain internships at any point during their academic career; however, only those students who have successfully completed (3.0 GPA) 18 credits are eligible to receive academic credit for an internship. Students may only receive a total of 3 credits for an internship.

GPP 7345 Design Studio I

This course is an introduction to the electronic tools necessary to function in the graphic design field. Industry standard software will be taught to create page layouts that incorporate scanning and illustration. Emphasis will be placed on work created as well as the mechanics of software. Students will be capable of understanding the uses as well as the mechanics of Adobe Illustrator, Adobe PhotoShop and Adobe InDesign. Students will be given a test which consists of recreating a layout that will utilize all the functions of each piece of software taught so students will be sure to have a full understanding before moving on to the next software.

GPP 7203 Children's Book Design and Illustration

In Children’s books, the images and text must work together seamlessly to tell the whole story. In this class, students will develop a historical and artistic understanding of the illustrated book – how images enhance the story in terms of pacing, page-turning, anticipation, etc. Students will also learn more technical skills such as what it takes to succeed in the children’s book market, how to develop a character model sheet, and how to prepare a book worthy dummy.

GPP 7313 Typography, Color, and Design

This course will focus on basic principles of typography, color, and design for the use of print materials. Students will study the history of communication and typography, and learn the classifications of typography and usage including the study of a selection of proper type for specific purposes. Students will study color, how to use the color wheel, the psychology of color, and the proper use of color for print. This course will also focus on developing a student’s awareness of design elements using type including the principles of emphasis, contrast, balance, alignment, repetition, and flow.

GPP 7347/7349/7350 DESIGN STUDIO II, III, IV

Students will learn and enhance their knowledge of the Adobe Design Suite (Adobe Photoshop, Adobe Illustrator, and Adobe In-Design) with the focus of preparing digital files for the publishing industry. Introductory students will learn about electronic illustration, page layout, and photo composting, while more advanced students will further enhance their skills. Students will gain hands on experience by creating press-ready images. Students will take a skill-level based test that simulates what a studio would give a perspective employee to ensure competency.  

GPP 7355/7357/7359 WEB DESIGN STUDIO I, II, III

Students will learn and enhance their knowledge of HTML, XML, and JavaScript. The features of Web editing software will also be covered. All skill levels will create a Web page (more advanced students will create “real world” Web projects), paying strict attention to designing error-free, well-executed code. More advanced students will further their skill base by working on DHTML.

GPP 7275 Publishing Internship

An on-the-job experience in a commercial publishing environment that offers the student training in a variety of editorial, production, or marketing skills. Participation is supervised by a publishing professional from the host publishing organization and by a faculty advisor.

Students may obtain internships at any point during their academic career; however, only those students who have successfully completed (3.0 GPA) 18 credits are eligible to receive academic credit for an internship. Students may only receive a total of 3 credits for an internship.

GPP 7005 Mechanics of Editing
This course will explore the various forms of editing, while paying particular attention to what editing professionals do, how, and why they do what they do matters, as well as where their skills can be applied in the editing profession. Students will learn and enhance editing skills such as proofreading, copyediting, fact-checking, indexing, and the use of style guides and other resources. Students will also learn about the day-to-day responsibilities and the challenges of working both “in-house” and as a freelancer.
GPP 7165 Editing Book-length Fiction
In this course, students will learn to edit novel-length fiction on a developmental level providing detailed comments and recommendations on flow, structure, character development, plot, voice, themes, setting, and genre-specific issues, as well as copyediting to address sentence structure, typographical errors, etc. Students will work on novel-length student manuscripts to give them the opportunity to develop the necessary skills to foster a productive editor/author relationship. Course is limited to 8 students.
GPP 7205 Acquisitions Editing
This fast-paced and immersive course introduces students to the responsibilities and key competencies of acquisitions or “commissioning” editors – management-level publishing professionals who “sign” (i.e. identify and contract) new books and other intellectual properties for their firm to publish and who oversee teams of colleagues in order to see book projects through from initial contract to publication. Acquisitions editors serve a hybrid role that combines editing and writing with functions generally associated with marketing and sales. AEs must be skilled researchers; capable analysts; confident negotiators; agile relationship managers; results-oriented team-leaders, and more. Working collaboratively with the instructor and classmates, each student will develop her/his own “list” for our class publishing company. Through short weekly assignments and presentations students will learn how to identify publishing opportunities; perform market research and market sizing; complete competitive analyses; write marketing and sales support materials; and create complete, polished acquisitions proposals that meet industry standards and present solid business cases for the acquisition of new titles. Prerequisite: GPP 7206 Developmental Editing or consent from the Program Director. Limit 10 students.
GPP 7206 Developmental Editing
This course offers students a fast-paced, practical and immersive experience in editorial content development. We will first look at the traditional role of the developmental editor in non-fiction and reference publishing and discuss how the DE’s role (and title/job description) is evolving. We’ll look at the path mss follows from acquisition to publication and how emerging trends in publishing are impacting the professional practice of development. Students will gain experience evaluating and developing content at the various stages of its life cycle, from concept/initial outline stage to completed manuscript to published books that are candidates for revision. The second half of the course will deal substantially with developing content for publication online. We will define “digital content” and look at principles and practice of web content development. Further, students will see how concepts from traditional developmental editing are directly relevant to the creation/enhancement of online publications. This course will help students acquire essential competencies such as:
 
1) evaluating content and proposals for published content
2) improving content via addition, subtraction, better organization, improved tone, etc.
3) researching and producing a competitive analysis
4) conducting basic market research and market-led development
5) developing content to include visual and other media
6) working with a client-author and/or publisher
7) creating a comprehensive development plan for a book or other publication
8) creating a comprehensive revision plan
9) creating, curating and organizing content for publication online

Students will gain practical experience developing a range of content with clearly-defined objectives in mind. Uniquely, this class will enable students to work with an author or publisher client who has “hired” our class to develop his manuscript/publication. Prerequisite: GPP 7200 Publishing Overview or consent of the Program Director. Limit 10 students.
GPP 7210 Role of the Literary Agent
The Literary Agent plays a crucial role in the book publishing industry as the liaison between the author and the publishing house. A successful literary agent must have the ability to seek out and recognize good quality and marketable book content, and a judicious editorial eye to help authors craft successful proposals and manuscripts. The agent must also build and maintain a strong network with editors in various publishing categories, and serve as an advocate and sales agent on behalf of their author clients. Agents conduct sales, negotiate contracts, and then mentor the fulfillment of contractual negotiations, including handling financial issues and subsidiary rights. In this changing era of book publishing, authors rely heavily on literary agents to shepherd them through the publishing process.
GPP 7214 Library and School Publishing

The library and school markets have shifted and changed over the years. The current market is not only looking to drive and improve literacy, but to involve the common core standards in virtually all books purchased and used in the classroom and/or libraries. In this course, students will learn how children learn to read, concepts behind educational approaches such as common core, leveling, Hi/Lo readers, and supplemental materials. Students will also explore the subject matter deemed both acceptable and necessary by this market.

GPP 7220 Magazine Publishing

A consideration of the strategies and game plans at work in the mass magazine marketplace today. The course will detail the issues, theories, techniques, and financial realities that determine the success or failure of magazines.

GPP 7275 Publishing Internship

An on-the-job experience in a commercial publishing environment that offers the student training in a variety of editorial, production, or marketing skills. Participation is supervised by a publishing professional from the host publishing organization and by a faculty advisor.

Students may obtain internships at any point during their academic career; however, only those students who have successfully completed (3.0 GPA) 18 credits are eligible to receive academic credit for an internship. Students may only receive a total of 3 credits for an internship.

Thesis or Capstone Project

GPP 7500 Thesis / Capstone

This course is designed as a culminating experience that allows students to undertake original work to reflect and extend the breadth of their graduate program experience. Eligible students choose a topic, secure a faculty thesis advisor, and submit, for review and approval by the program director, a written plan for the thesis project. Thesis is open only to matriculated students in good academic standing (GPA of 3.0 or higher) who are within 18 credit hours of graduation.

Publishing Internship

GPP 7275 Publishing Internship

An on-the-job experience in a commercial publishing environment that offers the student training in a variety of editorial, production, or marketing skills. Participation is supervised by a publishing professional from the host publishing organization and by a faculty advisor.

Students may obtain internships at any point during their academic career; however, only those students who have successfully completed (3.0 GPA) 18 credits are eligible to receive academic credit for an internship. Students may only receive a total of 3 credits for an internship.

This course can fulfill a student's elective or concentration requirements.

Electives

As students consider their own publishing enterprises or improving the publisher for which they work, the following courses may offer strategic advantage.

Courses in the Progam of Publishing:
GPP 7275 Publishing Internship
Any other GPP course.

 

Courses in the Programs of Business and Leadership*:
MSL 6600 Leadership Fundamentals
MSL 6610 Information Systems & Strategies
MBA 6620 Decision Making Methods
MBA 6631  Managerial Accounting
MBA 6653 Economics of the Workplace
 
Courses in the Programs of Education*:
EDU 4568 Multicultural and Diverse Classrooms
EDU 4561 Writing in the 21st Century
EDU 4575 Children and Adolescent Literature
EDU 4565 Multicultural Literature
EDU 4510 Identity & Development of the Young Child
EDU 4500 Child Development Learning Theories

 

Courses in the Programs of Creative Writing*:
CRW 7134 Constructing the Novel
LIT 7061 Gothic Literature

CRW 7435 Novel craft  

CRW 7450 Writing for Young Adults

CRW 7218 Exploring the Middle Grade Novel

CRW 7120 Poetry Workshop
LIT 7002 Seminar in the Short Story

 

* These are a few of the many courses students may take in other programs. Visit other program pages to see more.