GPP 7000 Introduction to Digital Publishing and Content Development
This course will introduce students to the quickly evolving world of digital publishing. It will begin by exploring the concept of content. For example, what is content – is it a book, a video, a tweet, an image? Students will then focus on how content is disseminated across multiple digital platforms to reach specific target audiences whether via an ebook, a social media platform, an educational website, or an interactive site (enhanced ebook, etc.). Students will gain a historical perspective from looking at digital publishing’s short history and then look at present day case studies to develop ideas about what the future may bring. Requirement: Students are required to have use of a smart device such as a smart phone or tablet.
GPP 7200 Book Publishing Overview
This course offers a broad overview of the publishing industry, from its origins in the 15th century to the very latest trends and key indicators. In completing this course, students will acquire a foundational understanding of the industry’s major sectors and categories; the roles of relationships between a range of publishing professionals; and key business processes and practices, practical knowledge of which is essential for further, more specialized study, for example, in courses such as Developmental Editing, Acquisitions Editing, or Publishing Law.
GPP 7227 Publishing Law
Writers, editors, agents, and publishing professionals face legal issues such as copyrights, contracts, commercial, privacy and libel law as well as First Amendment questions involving freedom of speech/press and censorship. This course is designed not only to inform the students of the basic legal concepts involved but also to become competent to critically examine these matters as they arise and competently resolve them.
GPP 7345 Design Studio I
This course is an introduction to the electronic tools necessary to function in the graphic design field. Industry standard software will be taught to create page layouts that incorporate scanning and illustration. Emphasis will be placed on work created as well as the mechanics of software. Students will be capable of understanding the uses as well as the mechanics of Adobe Illustrator, Adobe PhotoShop and Adobe InDesign. Students will be given a test which consists of recreating a layout that will utilize all the functions of each piece of software taught so students will be sure to have a full understanding before moving on to the next software.
Courses by Concentration
GPP 7020 MARKETING BOOKS & MAGAZINES: TRADITIONAL & CONTEMPORARY APPROACHES
Marketing is not what it used to be – today there are numerous platforms, both traditional and new that marketers must utilize to best position their product, whether a physical book, an eBook, a magazine, or an eZine. This class will examine both traditional approaches to marketing both the book and the magazine, such as developing an audience, and combine those methods with more contemporary approaches such as social media, viral marketing, search engine optimization, mobile marketing, and other innovative ways using the internet to communicate effectively with customers.
GPP 7210 LIFE AS A LITERARY AGENT
GPP 7220 MAGAZINE PUBLISHING
A consideration of the strategies and game plans at work in the mass magazine marketplace today. Drawing on examples from print, electronic, cyberspace, and traditional media, the course will detail the issues, theories, techniques, and financial realities that determine the success or failure of magazines.
GPP 7227 PUBLISHING LAW
Writers, editors, agents, and publishing professionals face legal issues such as copyrights, contracts, commercial, privacy and libel law as well as First Amendment questions involving freedom of speech/press and censorship. This course is designed not only to inform the students of the basic legal concepts involved and to provide a competency to critically examine these matters as they arise and practically resolve them.
GPP 7260 MAINTAIN AND OPERATE A SMALL PUBLISHING COMPANY
GPP 7270 BUSINESS OF PUBLISHING
This course will examine how publishing companies make money. Students will examine the daily financial, procedural, acquisition, etc. decisions publishers make on a daily basis. Students will study industry successes and failures to better understand how and why publishing companies succeed.
GPP 7213 MARKETING CHILDREN’S BOOKS
Please see the course description under the Children’s & YA Concentration.
GPP 7217 BRANDING AND SOCIAL MEDIA
GPP 7305 DIGITAL VIDEO & VIRAL MARKETINGThis course will comprise an overview of the growing importance of digital video in marketing, with a focus on its use on websites and in social media. The basics of video production such as concept development, storyboarding, interviewing techniques, branding, and audience targeting will be covered. In addition, there will be some basic training in editing and post-production on Adobe Premier, as well as a review of key Adobe software commonly used in video production. The course will culminate with the presentations of original marketing videos created by each student.
MSL 6600 Leadership Fundamentals
MSL 6610 Information Systems & Strategies
MBA 6620 Decision Making Methods
MBA 6666 Financial Principles and Policies
MBA 6653 Economics of the Workplace
GPP 7203 CHILDREN’S BOOK DESIGN & ILLUSTRATION
In Children’s books, the images and text must work together seamlessly to tell the
whole story. In this class, students will develop a historical and artistic understanding
of the illustrated book – how images enhance the story in terms of pacing, page-turning,
anticipation, etc. Students will also learn more technical skills such as what it
takes to succeed in the children’s book market, how to develop a character model sheet,
and how to prepare a book worthy dummy.
GPP 7204 PUBLISHING CHILDREN'S PICTURE BOOKSPicture books are often a child’s first introduction to reading and books. Despite the increase in ebook sales, because it is primarily a visual, auditory, and tactile experience, children’s picture books are still mostly sold as print books and are mostly sold via bookstores. Through this class, students will look through two specific lenses: the quality of the literature and the subsequent publishing side: editorial, marketing, and distribution of this segment of the industry. Students will read a wide selection of current tiles, classics, and relevant articles as they explore where this segment has been, where it is trending, and ultimately where it is headed. Students will also look at the digital options and how these options can best be integrated into this successful segment. It is highly recommended that students have access to a tablet.
GPP 7214 LIBRARY & SCHOOL PUBLISHING
The library and school markets have shifted and changed over the years. The current
market is not only looking to drive and improve literacy, but to involve the common
core standards in virtually all books purchased and used in the classroom and/or libraries.
In the is class, students will learn how children learn to read, the concepts behind
the common core, leveling, Hi/Lo readers, supplemental materials, as well as what
content, themes, etc. are deemed both acceptable and necessary by this market.
GPP 7213 PROMOTING CHILDREN’S BOOKS
This course will introduce students to the role of marketing within the children’s
book publishing house. Students will learn the principles of successful marketing
strategies – both print and online – as well as the fundamentals of product development,
branding, and advertising across multiple channels in trade and school & library markets.
Students will study the latest trends in children’s publishing along with successful
GPP 7218 EXPLORING THE MIDDLE GRADE NOVEL
As young adult fiction tackles more and more edgy and difficult topics and readers
become more and more sophisticated, there is a greater need to ensure that appropriate
topics are available to the middle grade reader (ages 8-12). In this class, students
will explore the range of middle grade fiction, compare it to lower young adult, and
discuss the decisions that necessary to determine in which category titles belong.
Students will also look at writing styles, authors, themes, topics, content, etc.
to better understand this segment of the children’s industry.
GPP 7235 CONTEMPORARY ISSUES IN CHILDREN'S LITERATURE
In this course, we will survey past and present American literature for children and
adolescents. We will study the various genres of children's books and learn about
various trends in publishing books for children and teens including reading levels,
censorship, race and cultural diversity, marketing, and how publishers are (or are
not) dealing with digital pressures. Students should be prepared to read a large number
of children's books over the course of the semester.
GPP 7237 YA GENRE STUDY
As the YA (young adult) market grows, it continues to push at the historical boundaries
by exploring controversial and edgy topics such as divorce, ethnicity, gender roles,
suicide, and much more. It is also comprised of action-adventure, fantasy, historical,
mystery, sci-fi, and speculative fiction. As a result, this has made it difficult
to define YA fiction. This class, through exploration of many YA titles, will seek
to define YA fiction. Is it a genre or sub genre? Are there different levels of YA
fiction, or should there be? And why do adults love some YA titles and not others?
Students will lead this industry discussion by developing a set of standards and criteria
to define the genre through class discussions and projects.
CRW 7450 WRITING FOR YOUNG ADULTS
This course provides craft exercises and research strategies specific to the writers of young adult fiction. Narrative and prose theory along with hands-on exercises provide the basis for the instruction. Reading young adult texts as a writer and reading critical readings about young adult fiction supplement the craft coursework. To develop a knowledge of the facility with the craft of young adult writing, the course relies more on exercise and excerpts rather than on the workshopping of completed, “whole” works.
GPP 7203 CHILDREN’S BOOK DESIGN & ILLUSTRATION
Please see the course description under the Children’s & YA Publishing Concentration.
GPP 7313 TYPOGRAPHY, COLOR, AND DESIGN (ONLINE CLASS)
This course will focus on basic principles of typography, color, and design for the
use of print materials. Students will study the history of communication and typography,
and learn the classifications of typography and usage including the study of a selection
of proper type for specific purposes. Students will study color, how to use the color
wheel, the psychology of color, and the proper use of color for print. This course
will also focus on developing a student’s awareness of design elements using type
including the principles of emphasis, contrast, balance, alignment, repetition, and
GPP 7345/7347/7349/7350 DESIGN STUDIO I, II, III, IV
Students will learn and enhance their knowledge of the Adobe Design Suite (Adobe Photoshop,
Adobe Illustrator, and Adobe In-Design) with the focus of preparing digital files
for the publishing industry. Introductory students will learn about electronic illustration,
page layout, and photo composting, while more advanced students will further enhance
their skills. Students will gain hands on experience by creating press-ready images.
Students will take a skill-level based test that simulates what a studio would give
a perspective employee to ensure competency.
GPP 7355/7357/7359 WEB DESIGN STUDIO I, II, III